I was just in my FLGS and saw this, it looks hilarious! It’s an indie game (originally a 24 hour RPG) in which the PCs are engaged in comedic Iron Chef-like antics with aliens.
Intergalactic Cooking Challenge
I’m glad it was in the store – RPGs are fringe enough; people who rely on Lulu or whatever instead of putting their books in game stores – sorry, but I’ve never bought a POD without looking at it and not sure I ever will. Of course I’m not a big fan of buying PDFs either, unless it’s something I can’t lay my hands on otherwise (like the list of things I bought at RPGNow recently) or unless I can check it out first (not that I’d know how to lay my hands on RPG PDFs for free…).

It seems that the 24h game version is available at http://www.1km1kt.net/rpg/intergalactic-cooking-challenge